Business Growth
Sales, lead-gen and strategy for Polish SMBs. RODO-compliant cold outreach, pricing, invoicing, and lessons from running a digital agency in Poland.
4 articles
The 50/50 split isn't generous — it's necessary
Why Oanie keeps 50% of partner revenue, why partners getting 50% beats every SaaS reseller deal, and the cost stack that explains both.
Why we ship websites at $899, not $499 and not $2,499
Pricing is positioning. We tested $499, $899, $1,499, and $2,499. Here's what each price taught us and why we settled on $899.
You don't need a CRM. You need a list and a cell phone.
Pushing back on the Salesforce mentality. For local SMB sales, more tools means fewer conversations.
The math behind running a regional agency on a white-label platform
Cost per lead, close rate, deal size, and the 90-day P&L for a 4-person Oanie partner. The real numbers, not the pitch deck.