The math behind running a regional agency on a white-label platform

Most agency-recruitment pages skip the part you actually want to read. So let's do it first.

A 4-person Oanie partner in their first 90 days, working one mid-sized European city. Real numbers from the playbook we run ourselves in Kraków:

The 90-day P&L

Prospects scraped: 8,400 (one Friday afternoon, four cities)
Qualified after filter: 1,120 (★4.5+, no website or pre-2018 site, has Google Maps verification)
Previews generated: 480 (we don't preview everyone — we preview the ones with a phone number we can actually reach)
Contacted: 412
Conversations: 168 (people who actually picked up and let us send the link)
Closed: 23
Average deal: $899 site + $39/month hosting + $200 setup
Cash booked: ~$72,150 (sites + 3-month hosting prepay)

The close rate looks small. 5.5% from contact, 13.7% from conversation. That's because you're not selling to everyone. You're selling to the local florist whose current site is a 2016 Wix that won't load on mobile, and you're showing up with a finished, hosted, working replacement.

What you spend to get there

Software (Oanie platform): $0. There's no SaaS fee.
Scraping: included in the platform.
Preview generation (AI): ~$0.40 per preview. 480 previews = ~$190.
Phone calls / SMS: ~$120 (Twilio + a cheap regional phone number).
One part-time closer at $20/hr × 25hr/wk × 12wk: $6,000.
One marketing / canvasser at $1,200/month × 3: $3,600.
Founder time: 30hr/wk on accounts + ops. Pay yourself $0 if you want, $3,000/mo if you want a real number. Let's say $9,000 over the quarter.
Misc — domain registrar, Stripe fees (2.5% × $72k = $1,800), accounting, coffee: $2,400.

Total cost: ~$23,310.

What you actually take home

Gross: $72,150. Less Oanie's 50% revenue share: $36,075. Less your costs: $23,310. Net to you: $12,765 in quarter one.

That's not a fortune. It's also not nothing for a 4-person agency that didn't exist three months ago. And it's accelerating, because:

The 23 sites you sold this quarter all generate $39/month hosting. That's $897/month of MRR. After Oanie's split, $448/month to you. By month 24, with 200 sites under management, that's $89,800/year of pure hosting MRR before you sell a single new project.
Your CAC per close is $1,014. By quarter four, with referrals and repeat orders coming in, you're under $500.
The closer who hit 13.7% on conversations in month one is doing 22% by month three. Conversions compound.

What this doesn't show

The P&L above assumes you're hands-on, working an unsexy market, doing real cold-conversation work. If you're trying to sell $5,000 sites to startups in a major capital, this math doesn't apply — that's a different business and the numbers are worse.

White-label only works if you're willing to be a real local agency. Show up, drive to coffees, learn the trades you're selling to. The platform handles the building. You handle the relationships.

And if you do that — the math, finally, makes sense.